It has to be said that Rae's ability to photograph landscapes is very powerful. Displaying landscapes through various aerial photography lenses can not only present the full picture of the landscape, but also bring users a great sense of visual impact.
In addition to taking pictures of landscapes, the shots are displayed by taking selfies. The selfie shots that seem to be random and do not look for angles give users a sense of reality. This kind of video content display routine will convey country email list a kind of lofty but not lost. real feelings.
When telling personal stories, Rae uses some very ordinary life scenes to elicit the whole story of ups and downs. These stories can not only increase the richness of the video, but also allow the users watching the video to immerse themselves in the video content, so that users know It turns out that there is not only beauty in travel, but more charm is the unknown brought by travel.
In the life perception part, it is based on sensationalism. Through the previous scenery and personal stories, the users who watch the video are actually completely immersed in the video brought by Rae. At this time, another theme is sublimated, Xiao Xiao A sensational ending can easily hit the user's heart.
3) Series structure: multiple short videos form a complete trip
In Rae's videos, most of them are composed of multiple short videos to form a completed travel vlog, and the homepage and video title also clearly indicate which part of the trip this video is.
One of the biggest advantages of presenting videos in a series format is that as long as a short video in this series becomes popular, other related short videos are more likely to become popular content.
Moreover, the content that can be recorded in travel vlogs is relatively rich, and it is difficult to use only one short video to tell the entire travel process.
The content is published in a series method, which will not make users feel bored because the video content is too long, but also can better integrate a large amount of information and tell the travel process more completely.
03 Types of fans
Psychological factors that affect user behavior include: personal factors and social factors. Personal factors include personal self-awareness, and Rae can just arouse users' self-awareness through her video content.
At the beginning, I quoted a sentence from Rae's fans, explaining that Rae's current life is the life her fans yearn for, so that the fans watching the video have a self-consciousness: I also want this kind of life.
This kind of self-awareness can make fans and Rae have a strong sense of substitution, and feel that the life that Rae is experiencing now can also be experienced by himself in the future.
Then there are only two types of users who can generate this kind of self-awareness. One is people who are not free and lacking in their own lives. They will take Rae as their goal. People who act, they feel that Rae is the same as their future self.
It is precisely because the type of fans attracted is very clear, so Rae's fan growth rate may not be very fast, but the fan stickiness is very high. Even though Rae was suspended for five months due to the epidemic some time ago, he did not lose too much powder.